As you can read in our story, one of the explicit goals of PureSaffraan® is supporting charities. 25% of the profit margin goes directly to the project which the customer selects together with his purchase. To give an example; this means that per 100g which is sold through our website, 86.58 euros goes to charity. On our website we will always select three charities. The other 75% of the profit will be our working capital to maintain and invest in our PureSaffraan® fields. This allows us to grow as we work towards the sustainability of our project.